The Keck Method.

This is not a book of answers. It is a workshop.

  • "Disagreement does not require contempt."

  • "There is not just one winner on a real team."

  • "Those who make things happen are a force. Those who lead them are force multipliers."

  • "Willful ignorance becomes dangerous when the person refusing to listen is empowered to decide."

  • There are no miracle people. There are ordinary people who care enough to think deeply and act with disciplined intelligence."

  • Don't wait for perfect. Launch, learn, improve."